Wu Xing: A Unique Blend of Art and Packaging

Siwei Lai's Innovative Design Wins Silver A' Packaging Design Award

Siwei Lai's "Wu Xing" is a series of works that categorize the five elements according to their characteristics. The designer's unique perspective uses animals as representative interpretations. To emphasize the cycle of gram and symbiosis in the five elements, sunrise and sunset are added to each illustration, symbolizing the beginning and end of the day.

The design's unique properties lie in its packaging. The painting box is the main structure, exuding a sense of hardcover and classic. The book-shaped box unfolds into a packaging structure that independently becomes a display rack. This special package structure allows each card of "Wu Xing" to be fully displayed.

The design specifications are meticulously detailed. The outer box measures W18×L27×H4 cm, while the display stand after unfolding measures W53×H22.5×D9 cm. This compact size ensures that the cards are fully displayed while reducing the volume during packaging and transportation.

The project, which started in January 2021 and finished in April 2021, was conducted in Taichung City, Taiwan. The design process involved extensive research, including client communication, defining the brand's tone and manner, structural packaging design, and visual design. The team faced challenges in ensuring the cards' full display and reducing the volume during packaging and transportation. After numerous tests and adjustments, they successfully created a packaging display and folding structure that met these requirements.

"Wu Xing" has been recognized for its innovative design, earning the Silver A' Packaging Design Award in 2022. This award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Admired for their strong technical characteristics and splendid artistic skill, these designs introduce positive feelings, amazement, and wonder.

In conclusion, Siwei Lai's "Wu Xing" is a testament to the power of innovative design. By merging art and function, this package design has not only created a unique visual identity but also solved practical challenges. It serves as an inspiration for designers and brands worldwide, showcasing the potential of design to transform ordinary objects into extraordinary experiences.